Archive for January, 2007
While more and more companies are entering into a paid search battle to get more traffic it seems that newspapers are trying to do just the opposite. This is especially the case in Belgium. First there was the court case that ruled against Google claiming that they couldn’t index a Belgian newspaper. Now, as TechDirt points out, it looks like they’re going after Yahoo.
In an effort to help out, I’m now going to tell all newspapers how to get their sites de-listed from ALL search engines without having to hire a lawyer.
Step 1: Create a new text file called robots.txt The easiest way to do this is to click on start in the lower left corner, click run. Now, type in “notepad robots.txt”. A Windows prompt will come up saying “cannot find file, would you like to create one?”. Select Yes.
Step 2: Enter the following text:
User-agent: *
Disallow: /
Don’t forget to save this file.
Step 3: Upload this file to your server. You may have to talk to somebody from your tech team for help with this. Another way is to go to start, run and this time type in ftp://Username:Password@www.yoursite.com. (of course, replace username, password and yoursite with the actual details. Then, you can just drag and drop the robots.txt file into the window. Congratulations! You’ve now blocked Google AND Yahoo from visiting your website, and it didn’t even cost you any retainer fees.
Of course you’ve also cut off millions of potential visitors, which begs the question “Why are you even putting your articles online if you don’t want anybody to see them?”
January 21st, 2007
Some of you have asked me why their comments didn’t show up right away, so I just want to make a quick update so I have something to point to later. I probably don’t need this, and it’s most likely overkill… but here goes.
ALL comments come to me first (that is, if they’re not killed off by the akismet spam filter. It stops that refinance guy about 20 times / day so far). Once I approve one of your comments, then it’ll let you post the rest to the main page (you have to use the same name that I approved… a good way to send me a private message is to use a new name and tell me not to approve it)
In addition to that, any comment that has a hyperlink in it gets held for me to approve too. I’m usually very quick to approve comments (within an hour unless I’m sleeping or playing hockey)
Also… all comment links will get a rel=nofollow added (along with any links to your homepage that you enter)
Here’s some other guidelines to ensure that I approve your comment:
1.) Please keep it on-topic. I’ll pretty much approve anything unless you’re just ranting about something unrelated or shamelessly promoting your own crap. Only I can shamelessly promote crap on dotCULT.
2.) Please don’t post incriminating or identifying information about other people. As long as what you type is legal and doesn’t infringe on somebody else’s rights, I’ll probably approve it. I’m not here to censor your opinions.
Hopefully, the combination of these policies will result in no more spam. We can only dream right?
January 18th, 2007
I just booked a trip to Texas for the first week of February, and I don’t have any good books to read. I was hoping you guys could reccomend some good books for me. I can usually get through 2 smaller books, or 1 decent sized book in the 6 -8 hours of reading involved in waiting for the plane, on the plane, waiting for my ride, etc.
To help you out, here’s a list of books I’ve read recently:
The Curious Incident Of The Dog In The NightTime
The Alchemest
The Stranger
Freakonomics
Blink
Mensa Guide to Blackjack
Henderson The Rain King
Tuesdays With Morrie
Programming Pearls
I’ve picked up The Chocolate War (to re-read.. haven’t read it since 8th grade), and also a copy of Mitch Albom’s new book. I forget what it’s called.
What else is good??
Also… I have a couple DVD’s I’d like to watch, but I don’t have a portable DVD player. Does anybody know of some free* software available for ripping a DVD to my iPod?
* People who know me know that I don’t pirate software, or even download movies or music. Please keep that in mind when reccomending software. I only want to copy a DVD that I own onto my iPod so that I can view it on the plane.
January 18th, 2007
Wired Reports that four families are suing MySpace after their underage daughters met up with men who sexually abused them. I’m not an advocate of abusing underage (or normal aged) girls, but is MySpace really to blame?
In one of the cases, the girl was 14 or 15, and the boy was only 19. The MySpace suit is based on the fact that his profile said he was a senior in high school and he wasn’t.
Is it the responsibility of a website to monitor what it’s users do in real life? In all of these cases the accused had no past criminal records, weren’t on the sex offender list, and didn’t have suspicious profiles (like a 40 year old who has a million 15 year old friends.) How is MySpace responsible for this?
The communications decency act of 1994 basically rules that content providers aren’t responsible for their users content - the users are. I think this holds true here. Sure they may have met on MySpace, but does that make MySpace liable for what they do afterwards?
In all of these cases, the girls voluntarily met up with their attackers. In many of them, the attackers didn’t lie about their ages. That’s right: these girls knew they were meeting up with older men. Seems to me that’s the root of the problem right there.
If these cases succeed, shouldn’t gun companies be liable for all gun related deaths? Do we hold websites responsible if somebody steals your credit card and uses it there? Is Toyota responsible for not preventing your auto accident? How about holding mothers responsible for letting their underage daughters on the internet unsupervised to arrange meetings with older men? I think that’d be a good law too.
January 18th, 2007
Having previously worked in fast food management, retail, and marketing I’ve come to have a firm understanding of upselling. Whether it’s suggesting cheese or a combo meal, “complete the triangle”, or reccomending high margin accessories, I’ve done it all. In fact, just last month we were remarking how much money the local Thai place could make if they started asking people what they wanted to drink instead of just serving water.
There’s a concept in upselling that I like to refer to as the grab 5 principle. I call it that because as a teenager at Best Buy, the best way to sell somebody an extra ink cartridge with their printer is to reccomend that they buy 5. This way, the most common response is “I’ll take one.” It’s upselling by absurdity - and it works.
When using this technique though, you have to be careful. It IS possible to overdo it. Let’s take a look at how GoDaddy does it.
Earlier today I was looking to buy a new domain name, and gave GoDaddy a try. After finding a name that was available, GoDaddy reccomended to me that I should also buy the .net, .org, .biz, .info, and .us names as well. Since my name is for a potential company, I decided that I needed to protect my brand by registering all it’s variants.
If you look at the image below though, they then suggested 25 more similiar domain names I should buy. I figured that Google does this so that nobody can have a similiar domain, so it’s probably a good idea if I do so too. It looks like they give a nice discount for doing a 10 year registration, and it’s rumored that Google looks at length of registrations as a ranking factor, so I’ll be going the 10 year route.
The next page asks if I want to order the standard (no extra charge), deluxe, or protected plan. Wanting the business registration and expiration protection I opted for the extra $25/year protected plan.
I hadn’t thought about hosting yet, but thankfully there’s the next page full of options.
$29.99/yr takes care of all my email for me.
Add in another $70 for somethign called Traffic Blaster (who doesn’t want traffic right? It’s cheaper than Adwords)
Since I’m taking orders online I might need a merchant account and shopping cart. Luckily, $50 is a good deal compared to the competition.
Since the site isn’t ready yet, and it’s such a great domain name I might as well do the cash parking option. I’m spending a lot so making some money back while my domain sits there useless sounds good to me. Tack on $10 more.
So.. what’s my Total? Well, after adding in everything that GoDaddy suggested to me, It looks like I’m up to….
$18,061.31
At least I won’t have to go through that again for another 10 years.
January 17th, 2007
Here’s a tip to everybody in the business world: If you want something to get done, don’t CC anybody on the email.
At least 20 times / day I get CCed on an email asking for something to be done, and I’m sure you can guess my gut reaction: “Mike, Will, or Chris will probably take care of this.”
The problem in this situation is that Mike, Will, and Chris are thinking along the same lines.
If you want to make sure something gets done, make sure you only send your request out to one person - preferably one with the authority to delegate tasks. This way, there’s a chain of accountability. It also saves people the extra time of sending emails to everybody involved to see if they already took care of the issue or not.
January 17th, 2007
Of all the good things I like about WordPress, the first thing I noticed when I installed it was how little time it took the spambots to find me. Within minutes of switching dotCULT over to WordPress I recieve the common “refinance your house while playing poker and enlarging your penis” comments. I’m sure that sentence will provoke many more.
Anyway, to combat this I installed the Akismet plugin. It’s doing a good job. It has caught 11 spam comments so far in the time it took me to type this post - which says something about just how bad the spam problem is.
To further my point, look at This Graph from the Akismet webpage. It says that 94% of all comments it looks at are spam. That’s a lot!!
Granted, it’s probably skewed a bit (since the more heavily spammed you are, the more likely you are to use Akismet) but still.
The problem is that every WordPress blog is set up the same way - making it very easy to write a script that posts comments. Captcha is one way to stop this, however captcha’s are getting very easy to solve. I’ve even heard of free porn sites where every time you view a video you have to solve a captcha. It’s ingenious. When you request a file, the website hits a blog it wants to spam, grabs the captcha, you solve it, it shows you the video and spams the blog - all behind the scenes.
The problem with captchas are simple too - they can all be solved in the same way. Math captchas may work for now but when it comes down to it, they’re easier to solve.
So what’s the trick? I’ve been preaching it for years: Do something different. You’ll notice the old dotCULT had a “type Ryan here” box. It worked not because it was hard for a computer to do, but because it wouldn’t be efficient to write a program that had to act differently for just my site. That’s the key to fighting spam: Don’t be the same as everybody else.
January 17th, 2007
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