Archive for August 27th, 2008

Is Your Company Hippo Prey?

failpictures.comMarc from BrandLabs and I were talking about business today, and he introduced me to a term called HiPPO. HiPPO stands for “Highest Paid Person’s Opinion” and it’s a great acronym to describe a phenomenon that occurs in a lot of companies. HiPPO occurs when employees are afraid to challenge the ideas of their bosses.

Often times the CEO of a company knows what’s best - that’s why he’s in the decision making position. Sometimes though, his ideas aren’t always the best. This usually happens when somebody in management is making a decision in an area where they don’t have much experience. It’s these times where the boss is counting on everybody else to guide him, and it’s these times where you shouldn’t just blindly agree with him.

CEO’s come up with bad ideas too, and as an employee it’s your job to let them know when they do. Bad companies run with bad ideas. Good companies run with good ideas - even if the person who came up with it doesn’t have an office with a window.

Take a look at your company. Are you currently slaving away on a project that you know is destined for fail? Do you know a better way to do it? Can you back up your ideas with numbers or research? If so, why haven’t you spoken up?

Don’t let the HiPPO consume your company.

2 comments August 27th, 2008


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Name: Ryan Jones
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