Ryan Jones Blog – dotCULT.com Ryan Jones Blogs About Internet Culture, Marketing, SEO, & Social Media

November 8, 2010

Text Slang – It’s Not As Scary As You Think

Filed under: Main — Ryan Jones @ 12:54 pm


While I was at the Blueglass Florida conference I had the chance to talk with Drew Curtis over several beers. We talked about the whole Reddit / Comedy central thing he had just posted, and it was a great discussion that got me thinking about my own experiences with mainstream media.

If you’ve ever read Drew Curtis’ book: “It’s not news it’s Fark, how mass media tries to pass off crap as news” then you’re familiar with the common cycles that mainstream media continuously follows. A good example of this is the “AAA expects there to be lots of traffic on the 4th of July weekend” style articles. All news is cyclical, and whatever industry you’re in is no exception. Just look for the patterns, they’ll be there.

From August to October, the media loves to run out parenting articles in preparation for back to school. Among those they like to talk about things that scare parents – things like drugs, sex, and the price of Justin Bieber tickets. If you’re a parent, you should know about the pros of having a Shariah savings account for children.

This is a great season for me, since NoSlang.com, an Internet slang dictionary I run, is often featured in these types of articles. I learned long ago that most of my visitors were not only confused by slang and acronyms, but they were parents too – so I added content targeted toward them. I love the press and I’m always willing to give a quote, interview, or simply consult on related articles. I have a passion for language and I love being able to help – that, and it just make sense to target content toward your audience.

Since 2006 I’ve been contributing to news stories – and I honestly believe they’re useful – but I’d like to speak to the fear-mongering tone for a bit if I can.

Many of the articles, like this one on CNN like to talk about the dangers of text slang. The stories are often predicated around cracking the code or sexting, but often focus too much on outliers and not enough on what actual teens are doing.

I should probably mention that I’m a 29 year old with no kids of my own, so while I don’t have any experience with what teens are actually doing, I do talk to several parents who contact me through NoSlang.com. When they talk, I listen.

What I’ve learned is that text slang isn’t as scary as the media makes it out to be. We’ve all heard the narrative about how kids are hiding stuff using slang, but that’s not actually the case. The truth is less frightening. It turns out, all kids use slang and acronyms to communicate – including the small percentage of teens who are, in fact, hiding something.

Fear mongering articles may be fun, and I’m always willing to provide a point of view (Media, my contact information is at RyanMJones.com ) – but if you look at any of those articles I linked above you’ll notice a trend: Comments from kids saying “what the fuck is this?”

Slang is a diverse and ever changing subset of language. Similar terms can have different meanings to different groups of people, but the goal is always the same: Saving time and keystrokes, not hiding naughty activities.

Sure, some teens will get involved with sex, drugs, and whatnot – but they’re the exception to the norm.

I guess what I’m trying to say is that there’s no reason to panic if you look at your child’s cell phone and see things like “BRB CTN POS” or “IDK CML.” If your teen is up to no good, there will be other warning signs. Try talking to them, you’ll be amazed what you learn. It could turn out that the “parent over shoulder” warning was simply because they don’t feel comfortable talking about their Justin Bieber crush in front of mom – and who can blame them?

Related Links:
NoSlang.com Internet Slang Translator.
AllSlang – Slang Search Engine.
TextSendr – Translate text into slang and send it as a text message.
Tiny.Tw – Shorten text & URLs into slang.

November 2, 2010

Liveblogging BlueglassFL – ORM

Filed under: Main — Ryan Jones @ 4:21 pm

Last one for today is the ORM – defending your brand in search.

  Online Reputation Management. Defending Your Brand in Search. (11/02/2010) 
4:25
Let’s talk about ORM. ON the panel is:

Rhea Drysdale
Bob Rains
Loren Baker

Tuesday November 2, 2010 4:25 
4:27
You would think I”d be an ORM expert by now with the number of fires I’ve started in the past, but sadly I’m not.
Tuesday November 2, 2010 4:27 
4:29
Bob doesn’t like being a blackhat. He’d prefer being called an “alternative solution marketer”
Tuesday November 2, 2010 4:29 
4:29
Rhea is up first
Tuesday November 2, 2010 4:29 
4:31
why does ORM matter?

87% of users use a search engine to find information.
81% look at information online before buying.
69% look for information about somebody they might know / meet / date.

Tuesday November 2, 2010 4:31 
4:31
Rhea cut her teeth by posting positive reviews for the travel company she worked for. BLACKHAT!!!!
Tuesday November 2, 2010 4:31 
4:33
using the example of carl paladino. Google suggest for his name shows some negative things.
Tuesday November 2, 2010 4:33 
4:35
Rhea showed us why ORM matters, but I wish she would have gone into more detail about what methods she uses to help ORM.
Tuesday November 2, 2010 4:35 
4:35
Bob started out by doing a shot of whiskey.
Tuesday November 2, 2010 4:35 
4:37
I cook beef over heat, so I’m something like a chef. Beef is ORM reputation. He keeps heat on the the complaints to make sure they’re legit.
Tuesday November 2, 2010 4:37 
4:37
Twitter
SEOAware: 

@monicawright LOL RT: Only #blueglassfl do the presenters do shots at the podium [via Twitter]

Tuesday November 2, 2010 4:37 SEOAware
4:38
Twitter
stevebitter: 

“black hat” should actually be called “crap hat” per @bobrains. Nice! #blueglassfl [via Twitter]

Tuesday November 2, 2010 4:38 stevebitter
4:38
Bob can’t keep you off ripoffreport, but he can keep ripoffreport from ranking for your name.
Tuesday November 2, 2010 4:38 
4:39
bob: eventually you or your company is going to fuck up. Be prepared for that.
Tuesday November 2, 2010 4:39 
4:39
Your reputation is you. Own it, Keep it, Monitor it.
Tuesday November 2, 2010 4:39 
4:41
It’s more than snagging your name on social networks, It’s more about building authority to your own sites.

Don’t worry about building spammy links to facebook. You can’t hurt yourself by pointing spammy links to your facebook profile.

Tuesday November 2, 2010 4:41 
4:42
Haters are going to hate. IF you’re successful people are going to come after you.

What’s their motivation? Can it be fixed?

Was it your bad?
Can you build a bridge?
Can you use blogger outreach?

It’s always better to convert an advocate than try to hide a dead body.

Tuesday November 2, 2010 4:42 
4:45
If it does come to dead bodies…. First check their technique and do their recon.

Who is this guy? where are they? what’s it built with? Why does he hate me? Are they doing a good job with their own business?

What’s their vulnerability.

Example, how well does their site handle load balancing? (hint hint)

Tuesday November 2, 2010 4:45 
4:46
I connected the points quickly, but he had to spell this out for the room.

OWasp is one nice tool for “testing” problems with a site.

Tuesday November 2, 2010 4:46 
4:47
It’s OK to “test” your hater’s site.
Tuesday November 2, 2010 4:47 
4:47
http://www.owasp.org
Tuesday November 2, 2010 4:47 
4:50
If you keep his server busy, the person may re-evaluate what his bandwith bill is worth to keep up his anti-you site.
Tuesday November 2, 2010 4:50 
4:50
Twitter
daniellew: 

@bobrains is killing it at this last session of the day. #blueglassfl [via Twitter]

Tuesday November 2, 2010 4:50 daniellew
4:51
are there any architechtural weaknesses? XSS? What happens to their brand if their website’s photos turn into penises?
Tuesday November 2, 2010 4:51 
4:54
Twitter
SEOAware: 

RT @webaddict: RT @mosquitohawk: One of the tools @bobrains is talking about – http://bit.ly/daTM0k #BlueGlassFL [via Twitter]

Tuesday November 2, 2010 4:54 SEOAware
4:55
Stick and move. Keep your hands clean, avoid a signature, or hire a professional.

Keep your eye on the ball. Don’t let ORM take too much of the focus away from your SEO. It could be a competitive SEO company trying to harm your focus.

Tuesday November 2, 2010 4:55 
4:55
If you can’t avoid being detected, or question whether or not you can be detected, you should hire somebody else to do ORM for you – white or black hat.
Tuesday November 2, 2010 4:55 
4:56
Create a posse so that you have more than one voice to speak with.
Tuesday November 2, 2010 4:56 
4:58
Interesting. Bob Rains made sure matt cutts ranks #1 for “bob rains sucks”
Tuesday November 2, 2010 4:58 
5:01
Oddly enough, Outspoken media owns “ryanjonessucks.com”
Tuesday November 2, 2010 5:01 
5:02
you have to understand both sides to be effective. Even if you only engage in white hat activities, you still need to know what the black hats are capable of.
Tuesday November 2, 2010 5:02 
5:04
there’s more knobs than just the “link knob” to turn.
Tuesday November 2, 2010 5:04 
5:04
That’s not to say that pointing a bunch of crappy links doesn’t work.
Tuesday November 2, 2010 5:04 
5:05
Rhea says that sometimes escalating can work. If you have a lot of people to jump to your defense.
Tuesday November 2, 2010 5:05 
5:09
is there a tool that assigns an objective number to sentiment based on your google search results?

big answer: NO

Tuesday November 2, 2010 5:09 
5:09
in all reality, almost all social media monitoring tools suck
Tuesday November 2, 2010 5:09 
5:12
is it worth adding comments / reviews if many of them will be negative?

You should hold things in moderation, but you shouldn’t censor and only show positive results.

If you censor people, they’ll take their complaint to another medium and they’ll be more pissed off there.

Tuesday November 2, 2010 5:12 
5:15
There’s more questions, but I’m going to shut it down for now. Thanks for reading. I’ll be back tomorrow.
Tuesday November 2, 2010 5:15 
5:18

 

 

 
 

Liveblogging BlueglassFL SEO For Enterprise

Filed under: Main — Ryan Jones @ 2:26 pm

Up next is the SEO for enterprise level business part of BlueglassFL. I’m looking forward to this because it related highly to what I do at ZAAZ.

  SEO for Enterprise Level Business (11/02/2010) 
2:45
Up next is SEO for enterprise with
Dennis Goedegebuure, director of SEO at ebay
Katy Collins, senior SEO analyst at AOL
Anne Cushing, director of search at Blueglass
Tuesday November 2, 2010 2:45 
2:46
@rustybrick is streaming. Here’s the URL: http://ustre.am/gqiZ
Tuesday November 2, 2010 2:46 
2:47
seo for large sites:
complex technology, scaling factors, large number of people involved with limited knowledge of SEO.
Tuesday November 2, 2010 2:47 
2:48
Worries: technology, analytics, politics
Tuesday November 2, 2010 2:48 
2:48
Ebay builds leverage through scale, brand, technology, and data.
Tuesday November 2, 2010 2:48 
2:49
iPhone4 is ebay’s top keyword.
Tuesday November 2, 2010 2:49 
2:50
Having access to ebay’s search data could prove very valuable. Thinking I need to chat up dennis later.
Tuesday November 2, 2010 2:50 
2:52
“ugly christmas sweater” will be a huge term this year.
Tuesday November 2, 2010 2:52 
2:53
Twitter
localseoguide: 

“ugle christmas sweater” is going to be a huge search query this Xmas #ebay #blueglassfl [via Twitter]

Tuesday November 2, 2010 2:53 localseoguide
2:53
Twitter
RyanJones: 

@seoaware is way too happy to se a star wars keyword used an example here. #blueglassfl [via Twitter]

Tuesday November 2, 2010 2:53 RyanJones
2:54
Ebay looks for keyword trends, seasonable keywords, high converting keywords
Tuesday November 2, 2010 2:54 
2:54
Ebay copied functionality from WP plugins. Referrer Detector, Redirection, Custom Title & Meta Description
Tuesday November 2, 2010 2:54 
2:57
after 90 days ebay items expire and return a 404. What should they do with links to those auctions? Several auctions get tons of links.
Tuesday November 2, 2010 2:57 
2:58
Unique products generate a lot of link juice that disappear after the item expires.
Tuesday November 2, 2010 2:58 
2:59
think: virgin mary grilled cheese sandwich. Ebay can leverage those pages to rank for terms if they put a page there instead of a 404.
Tuesday November 2, 2010 2:59 
3:00
Ebay has a custom old auction URL redirection system built in. They can hand pick them. This is relevant to discussions we’ve had about handling old model vehicles.
Tuesday November 2, 2010 3:00 
3:03
Twitter
Thos003: 

The story sells the link bait. Take the information that you have and tell a story. #blueglassfl [via Twitter]

Tuesday November 2, 2010 3:03 Thos003
3:04
Interesting graph of young keywords vs old keywords. Although for this example they all have the same trend line, so I’m not sure it’s very useful.
Tuesday November 2, 2010 3:04 
3:05
Up next is Anne Cushing from BlueGlass
Tuesday November 2, 2010 3:05 
3:07
Anne is talking about enterprise linkbuilding strategies. In my experience, most enterprises don’t do a lot of link building.
Tuesday November 2, 2010 3:07 
3:07
That’s not because they’re lacking, it’s just that most big brands don’t need to build links as much as smaller sites do.
Tuesday November 2, 2010 3:07 
3:09
Clients come to blueglass in a panic and want more links for a specific term. It helps to first step back and take a look.
Tuesday November 2, 2010 3:09 
3:11
Use open site explorer and majestic to build your link profile
Tuesday November 2, 2010 3:11 
3:21
anne is going into detail on researching your link history, provie, anchor text, and velocity. I’m still not sold on the the value of link profile analysis for enterprise SEO. Most larger sites like Ebay, AOL, have little control over how people build links.

This is all useful, but I’m struggling to find actionable insights strictly relating to enterprise SEO.

This would be better if were its own session on Link Building.

Tuesday November 2, 2010 3:21 
3:24
Comparing number of links with anchor text to number of unique domains linking can provide a good ratio for spam busting.
Tuesday November 2, 2010 3:24 
3:27
Anne is talking about SEMrush. I haven’t played with this tool, but I need to make a note to check it out.
Tuesday November 2, 2010 3:27 
3:34
you aggressively monitor rankings, but do you also monitor bounce rate and conversions the same way? You should.
Tuesday November 2, 2010 3:34 
3:35
narrow it down to low hanging fruit. Arm yourself with the data, but don’t overload the client with 3,000 keywords.
Tuesday November 2, 2010 3:35 
3:37
too much of a good thing is not a good thing. Brute forcing tons of anchor text doesn’t work anymore.
Tuesday November 2, 2010 3:37 
3:38
Up next is Katy from a company called AOL. I seem to remember hearing about them, but I never thought they were a search company.
Tuesday November 2, 2010 3:38 
3:38
Katy works with AOL autos and autoblog.
Tuesday November 2, 2010 3:38 
3:39
What are the secrets to winning at enterprise SEO?

Team buy in.
Baseline your traffic and organize your pages
Priority and Stategery.

Tuesday November 2, 2010 3:39 
3:40
there’s no one man shows. YOu have PMs, developers, analysts, qa, IA, etc. Everybody needs to work together for SEO to work.
Tuesday November 2, 2010 3:40 
3:40
Make SEO part of your product roadmap. Give your SEO a voice. Make sure stakeholders are involved.

If you don’t have a voice, find an executive to champion for you.

Tuesday November 2, 2010 3:40 
3:41
Propose test to the right team members. Share results (good and bad) with data. Cheer your SEO wins, and let others share in them. It’s ok to distribute your SEO wins.
Tuesday November 2, 2010 3:41 
3:42
Find the metrics that matter.

Visits, unique visitors, pageviews, conversions, leads, subscriptions, etc.

Tuesday November 2, 2010 3:42 
3:43
Create buckets for your site. Products, categories, etc.

Also bucket keywords (head, body, tail)

Tuesday November 2, 2010 3:43 
3:45
use keyword buckets to cross link content. example “city state combinations” apply to various terms. cross link them.
Tuesday November 2, 2010 3:45 
3:46
buckets should show:
traffic, average # of links
average ranks
keywords driving traffic
Tuesday November 2, 2010 3:46 
3:47
It’s useless to look at traffic to ‘autos.aol’ instead look at traffic to ford content on autos.aol
Tuesday November 2, 2010 3:47 
3:48
focus on high level opportunities.

pages match user intent.
content is keyword focused.
internal linking?
architecture.

Tuesday November 2, 2010 3:48 
3:48
Twitter
RyanJones: 

If you’re not linking to your own pages internally, how can you expect others to? – Katy. #blueglassfl [via Twitter]

Tuesday November 2, 2010 3:48 RyanJones
3:49
Matching keywords to intent: transactional, navigational, informational. Interesting that AOL considers “cars” as navigational. I can tell you from experience it’s definitely not transactional.
Tuesday November 2, 2010 3:49 
3:50
Twitter
Thos003: 

Your site is your own authority…. What does your site tell the SERPs about what pages are important? #blueglassfl [via Twitter]

Tuesday November 2, 2010 3:50 Thos003
3:52
AOL ranks #26 for the keyword “ford” Ford ranks #1,2, and 3 with wikipedia #4. Looks like Katy and I are competitors in SEO. Good luck Katy.
Tuesday November 2, 2010 3:52 
3:53
Create a developer checklist. HTML validation, keywords, no parameters, consistent URLs, external javascript, compress files, no flash/iframes/ajax.

These are the battles we all fight every day.

Tuesday November 2, 2010 3:53 
3:53
These things are easy for AOL with their content sites, but on brand sites some of these things can’t be done easily.
Tuesday November 2, 2010 3:53 
3:54
Create browsepaths. Use breadcrumbs. Create logical categories.
Tuesday November 2, 2010 3:54 
4:07
AOL heavily uses canonical. Use when sorting, sessions, facets, tracking codes, and pagination.

301 works better for facets than canonical.

Katy suggests different levels of training for different levels inside your organization.

Tuesday November 2, 2010 4:07 
4:09

 

 

 
 

Liveblogging Blueglass FL Domaining the evolving world of domains

Filed under: Main — Ryan Jones @ 11:11 am

Continuing my LiveBlog of BlueglassFL, The next session is:

Domaining – the evolving world of domains

  Domaining The Evolving World of Domain (11/02/2010) 
1:04
Starting now is the Domaining panel with Chad Folkening, Andrew Beckman, John Andrews, and Monte Cohn.
Tuesday November 2, 2010 1:04 
1:08
Moniker is giving away 2 kindles during this session to people who tweet with #blueglassfl and #monikersnap

You can also tweet “domain name already taken? Moniker.com can help. #freekindle

Tuesday November 2, 2010 1:08 
1:09
Twitter
monicawright: 

Pick me! pick me! RT @MonikerSnap: We will be giving away 2 Kindles for Twitter participation at the next session, from 1-2:15. #BlueGlassFL [via Twitter]

Tuesday November 2, 2010 1:09 monicawright
1:10
lots of people in the room own domain names. a few (myself included) own over 100, not many own over 1000
Tuesday November 2, 2010 1:10 
1:10
Exact match domains still have power.
Tuesday November 2, 2010 1:10 
1:12
Everybody knows all the good domain names are taken, but there are still tons of ways to get one.
Tuesday November 2, 2010 1:12 
1:13
196 million TLDs registered today.
Increase of 3 million over Q1

Fact: .de is the 3rd largest domain name in the world.

Tuesday November 2, 2010 1:13 
1:15
Believe it or not, direct type in is still a significant source of traffic
Tuesday November 2, 2010 1:15 
1:15
If you’re reading this, retweet my #freekindle tweet so I can win one.
Tuesday November 2, 2010 1:15 
1:16
Twitter
RyanJones: 

RT @mosquitohawk: Get “Domain name already taken?” Moniker.com can help #freeKindle [via Twitter]

Tuesday November 2, 2010 1:16 RyanJones
1:18
Is the domain available? Is it in the aftermarket? Can I contact the owner and buy it?
Tuesday November 2, 2010 1:18 
1:21
What is the importance of exact match domains? What about dashes in those domains?
Tuesday November 2, 2010 1:21 
1:24
we see exact match domains ranking all the time, so we assume they rank guaranteed. That’s not the case.

The exact match domain DOES help get you links with nice anchor text.

It also appears that exact match with no hyphen has a bonus. It’s small, but it’s there.

Tuesday November 2, 2010 1:24 
1:24
Create a new page, give it a few weeks and see how many links you get. You’ll have lots. They won’t be quality, but you’ll have links. If you have an exact match, these places will have preferable anchor text for you.
Tuesday November 2, 2010 1:24 
1:25
Exact match does give you a stronger ability to rank #1 for that phrase. I’ve seen this myself on several of my sites.
Tuesday November 2, 2010 1:25 
1:27
In general the long tail is mostly ignored when it comes to exact match domains. There could be opportunity here with the new google Local, or even google instant.
Tuesday November 2, 2010 1:27 
1:28
Domainers are currently snapping up medical marijuana domains.
Tuesday November 2, 2010 1:28 
1:29
Exact match lets us work smarter not harder. “It’s just common sense”

70% of the room owns an iphone. Irrelevant, but interesting.

Tuesday November 2, 2010 1:29 
1:30
Interesting trend. He notices that most of his i-phone.com traffic is european. Seems europeans like the – more than US users.
Tuesday November 2, 2010 1:30 
1:32
Defensive registration: register mispellings, dashes, extensions is basic. Also buy exact match of your targeted keywords so that competitors can’t.
Tuesday November 2, 2010 1:32 
1:34
Buy the .com now while it’s cheap, don’t wait until your site has value and they can charge you more. See: del.icio.us buying delicious as an example.
Tuesday November 2, 2010 1:34 
1:34
Reputation management comes into play here as well. Buy yournameSucks.com or somebody else will.
Tuesday November 2, 2010 1:34 
1:36
Twitter
SocialMichelleR: 

Locking down your brand name is a wise reputation management play @andrew_beckman #blueglassfl [via Twitter]

Tuesday November 2, 2010 1:36 SocialMichelleR
1:37
Before case law was established, you had to have an exact trademark of your name to take the domain back from somebody.
Tuesday November 2, 2010 1:37 
1:38
Learn from FedExCup – they announced the tour without buying the domain name first. Protect your assets before you announce a plan.

I did the same with http://www.nitro-nize.com Belle Tire didn’t register it.

If you don’t protect your brand, somebody in Hong Kong might register it and you’ll never be able to find them to even buy it back.

Tuesday November 2, 2010 1:38 
1:39
Apple doesn’t own iPad.com

When Microsoft launched zune, they didn’t own zune.com

Tuesday November 2, 2010 1:39 
1:39
Type your brand name 100 times and log your misspellings. Then go register those, your customers are making the same typos.
Tuesday November 2, 2010 1:39 
1:41
ask yourself “what is it you do?” Then buy the exact match domain of that answer. Even if somebody owns those domains – they’ll sell them to you.
Tuesday November 2, 2010 1:41 
1:42
Your name may be waiting for you, it just might be owned by somebody wanting to make a quick $1000 out there. He just realized you needed that domain before you did.
Tuesday November 2, 2010 1:42 
1:45
Domainers have crazy numbers about value of domains, but what they don’t have is your analytics numbers that show you how valuable those keywords are.
Tuesday November 2, 2010 1:45 
1:47
Twitter
RyanJones: 

speaking of domains, I’m selling FeedButton.com It’s even got a website and ranks well. #blueglassfl #monikersnap [via Twitter]

Tuesday November 2, 2010 1:47 RyanJones
1:51
Personal advice: Make sure your domain passes the radio test. One of the biggest problems I had with txt2day.com was having to spell it to everybody.
Tuesday November 2, 2010 1:51 
1:52
It’s safer to use an escrow service for $150 rather than get ripped off and lose $1500
Tuesday November 2, 2010 1:52 
1:54
John Andrews: It’s not just domaining, it’s business strategy.
Tuesday November 2, 2010 1:54 
1:56
Don’t bring in a broker if you don’t have to. There’s value in building personal relationships.
Tuesday November 2, 2010 1:56 
1:58
Hackers are breaking into email accounts and trying to get into domain accounts – then selling the domain. When buying, make sure you look at the history and see if it transferred legitimately first. This is a recent issue.

Using a broker or escrow service can help you here.

Tuesday November 2, 2010 1:58 
1:59
Old trend: Buy domain names, put a parking page up. PPC ads. Sadly, they don’t pay what they used to.
Tuesday November 2, 2010 1:59 
1:59
The new trend is domain name development, rapid development, and generating income from microsites. My Friend Rob Monster’s http://www.epik.com comes to mind here.
Tuesday November 2, 2010 1:59 
2:01
Sometimes it’s better to have a site with 10 targeted visitors per month than 1000 untargeted visitors.
Tuesday November 2, 2010 2:01 
2:03
Twitter
aknecht: 

Think of a domain as a piece of land. Can buy & sit on it or develop it & add lots of value #MonikerSnap #BlueGlassFL [via Twitter]

Tuesday November 2, 2010 2:03 aknecht
2:07
Domains are the new virtual real estate. I know that term has been over-used, but it’s true.

Look at vacant land. Sometimes it’s a good place to build a mall, other times the best value from a piece of land is simply to put a billboard on it.

LIkewise, not all domains perform built out. Some perform better as PPC, others perform better as sites.

Bottom line: No domains perform if there’s nothing there.

Tuesday November 2, 2010 2:07 
2:09
question: how long will exact match domains last in Google?

Answer: value won’t be lost as long as you do some basic SEO.

Tuesday November 2, 2010 2:09 
2:15
Google won’t ban you for cross linking – unless you’re just building a giant spam network. If you have content, and relevant cross links, don’t worry about Google.
Tuesday November 2, 2010 2:15 
2:16

 

 

 
 

Liveblogging BlueglassFL: Online PR – The Art of Getting Your Business Talked About

Filed under: Main — Ryan Jones @ 8:49 am

  Online PR – The Art of Getting Your Business Talked About (11/02/2010) 
9:02

Expand
Tuesday November 2, 2010 9:02 
9:04
Up first is the Online PR session featuring Peter Shankman, Brian Clark, Lisa Buyer, and Loren Baker.
Tuesday November 2, 2010 9:04 
9:10
They’re talking about how most conferences have speakers who have no business speaking.
Tuesday November 2, 2010 9:10 
9:16
Twitter
DJLitten: 

Because there are 60 others live-tweeting #BlueGlassFL I’ll only tweet sarcastic remarks that have no context. Not really, but follow the # [via Twitter]

Tuesday November 2, 2010 9:16 DJLitten
9:17
Twitter
ElizabethB: 

First up at #BlueGlassFL – “Online PR: The Art of Getting Your Business Talked About”, @copyblogger, @petershankman @LisaBuyer [via Twitter]

Tuesday November 2, 2010 9:17 ElizabethB
9:23
First up is Brian Clark.
Tuesday November 2, 2010 9:23 
9:26
Peter Shankman just compared PR to prostitution. Well put.
Tuesday November 2, 2010 9:26 
9:28
PR is not dead. it’s come to life in a different way. That way could be a tweet, a facebook, a blog. – LIsa
Tuesday November 2, 2010 9:28 
9:28
Peter: Don’t worry about doing PR, just have a story worth sharing and hit the right journalist with it.
Tuesday November 2, 2010 9:28 
9:29
PR in the traditional sense is earned media, but now the smarter approach is to become part of the media and use everybody else as your distribution channel instead of relying just on the newswires. Brian doesn’t do any traditional press releases – his audience doesn’t read them.
Tuesday November 2, 2010 9:29 
9:30
Get people engaged and interested, and they won’t mind when a promotion comes through the channel. In fact, they’ll even promote your promotion for you. – Brian
Tuesday November 2, 2010 9:30 
9:31
Peter started out helping reporters find sources for stories. The key is to add value for journalists. Peter also runs HARO – short for “help a reporter out”
Tuesday November 2, 2010 9:31 
9:32
http://www.helpareporterout.com I’ll give Peter a free plug here.
Tuesday November 2, 2010 9:32 
9:33
If you’re an expert in something, Blog about it. HARO, and most journalists will search for the term they’re writing about and contact the first blogger they find in search results.
Tuesday November 2, 2010 9:33 
9:34
Learn to write first. Then when you contact a journalist keep it quick. Here’s how I can help you and here’s my contact information.
Tuesday November 2, 2010 9:34 
9:35
I don’t want to say I’ve gotten good at this, but I was on the homepage of CNN last month 🙂
Tuesday November 2, 2010 9:35 
9:37
A good SEO will cater to a blogger’s ego. Brian finds that annoying. I agree with Brian. There’s already too many handjobs in SEO – we don’t need more. (and you thought I could go to an SEO conference and not use the word handjob!)
Tuesday November 2, 2010 9:37 
9:38
Brian says SEOs cater to bloggers egos, and it annoys him. I agree – there’s already too many handjobs in SEO
Tuesday November 2, 2010 9:38 
9:40
Lisa: Let the editors know you’ve read their publications. Reference an article in your email to the journalist.
Tuesday November 2, 2010 9:40 
9:41
I’m kind of wondering how much more PR I could get if I actively sought it out. Currently, I don’t send any pitches for NoSlang.com but I always end up in the news. Perhaps I should try this.
Tuesday November 2, 2010 9:41 
9:41
Twitter
Thos003: 

#BlueglassFL Rule #1 Learn to write. Rule #2 Learn to write. [via Twitter]

Tuesday November 2, 2010 9:41 Thos003
9:43
The media is on Twitter and Facebook. It’s ok to make friends with them when you’re NOT looking for something.
Tuesday November 2, 2010 9:43 
9:44
Journalists Twitter and Facebook are public. Don’t send a “dear journalist” letter. If your twitter or facebook is public, don’t be a nutjob or they won’t respond to you.

Scoble may like it when you call him, but most reporters don’t.

Tuesday November 2, 2010 9:44 
9:48
OLD PR: going into a bar and telling a woman how great you are.

New PR: having the girl’s friend tell her how great you are.

The goal of PR (just like dating) isn’t to say how great you are, but to get others to say how great you are.

Tuesday November 2, 2010 9:48 
9:52
Offer journalists an exclusive – they’ll bend over backwards for you.
Tuesday November 2, 2010 9:52 
9:54
old media isn’t as dumb as you’d think. The NYT is great at linkbaiting. SEe the “we won’t use the word tweet” fiasco. @copyblogger thinks it was done for linkbait.
Tuesday November 2, 2010 9:54 
9:56
Look at your business and figure out what plan goes with that. Don’t just try to be on social media if it doesn’t fit.
Tuesday November 2, 2010 9:56 
9:58
The WIFI in here can’t handle everybody.
Tuesday November 2, 2010 9:58 
10:00
IF you don’t have good photography, invest the money for it. Eye candy will help your story.
Tuesday November 2, 2010 10:00 
10:01
89% of people use texting. He says there’s two reasons for it. Shockingly, sexting wasn’t one of the reasons.
Tuesday November 2, 2010 10:01 
10:02
Foursquare currently only appeals to geeks who don’t value their privacy. Don’t invest in it. Not sure I agree with this, the same was said about Twitter when I first signed up
Tuesday November 2, 2010 10:02 
10:04
Nobody’s going to buy your facebook fan page – so why are you driving traffic to it? Use facebook to drive traffic back to your own page.
Tuesday November 2, 2010 10:04 
10:08
@lisabuyer: Hit them where they are. all roads lead back to your website. If users are on “the twitter” or “the facebook” engage them there and lead them back to your website. Don’t take them from your website to twitter or facebook. They can’t buy there, and what happens if your FB or Twitter goes away?

Nobody is going to pay you for your twitter profile or facebook fan page – and you can’t sell anything from it.

Tuesday November 2, 2010 10:08 
10:09
I’ve worked with clients before who get this backwards. I’m glad I finally hear others preaching the path FROM social media TO brand sites, instead of the other way around that many companies currently use.
Tuesday November 2, 2010 10:09 
10:13
Your first interaction with a reporter should NOT be a pitch. It should be something helpful to the reporter.
Tuesday November 2, 2010 10:13 
10:16
New question: Is there any value in studying journalism?

Answer yes.

My answer: The plural of journalism major is “baristas”

Tuesday November 2, 2010 10:16 
10:18
Peter shankman: You CAN wear spandex, but you probably shouldn’t. Just like you CAN spam twitter or facebook – but you probably shouldn’t.
Tuesday November 2, 2010 10:18 
10:19
Twitter
erikakerekes: 

RT @amyvernon: Oh, SNAP – RT @RyanJones: Whats the plural of “journalism major?” Baristas. #BlueglassFL [via Twitter]

Tuesday November 2, 2010 10:19 erikakerekes
10:20
Summary of this post so far: Spandex is a privilege.
Tuesday November 2, 2010 10:20 
10:21
@thos003 is asking a question: I get calls from local reporters wanting a story, I spend all this time helping them and they drop the story. How do I prevent that?

Answer: You don’t.

Tuesday November 2, 2010 10:21 
10:22
Remember that spandex part later when we’re out at the pool everybody. It’s a privilege not a right.
Tuesday November 2, 2010 10:22 
10:28
That’s it. 15 minute break time. I may or may not do the “how to buy and sell” session.
Tuesday November 2, 2010 10:28 
10:28

 

 

 
 

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