December 5, 2021

Is Adwords Charging Me Too Much Per Click?

Using a nice little keyword tool I stumbled upon a keyword that gets a few hundred searches but nobody is bidding on. Things like this are rare and I quickly placed my adwords ad for such keyword.

I got a Great quality score, and it returned a minimum bid of $0.04. I copied another ad campaign, so I left my max bid at 35 cents.

A quick search for the keyword showed ONLY my ad – no others.

The problem is, I received 2 clicks on it today totaling 46 cents in cost. That’s 23 cents/click!!

If the minimum bid is 4 cents, and I’m the only person bidding on this keyword… why wasn’t I only charged 4 cents?

About Ryan Jones

Ryan Jones is an SEO from Detroit. By day he works as a manager of SEO & Analytics at SapientNitro where his team performs SEO for Fortune500 clients. By night he's either playing hockey or attempting to take over the world with his own websites - which he would have already succeeded in doing had it not been for those meddling kids and their dog. The views expressed here have not been paid for and belong only to Ryan, not any of his employers or clients. Follow Ryan on Twitter at: @RyanJones, add him on Google+ or visit his personal website: www.RyanMJones.com

Comments

  1. Yes, I know what you mean! I had a few campaigns exactly the same. Minimum bid was 0.06 but when the actual charge came, it was 0.29 per click! ??

  2. Hi Ryan. I read a lot of info on this in Perry Marshall’s newletters.
    It’s my understanding that google automatically assumes your ad reeks, until it’s had time to “prove” itself… just give it a couple of days to test run, and I bet the price per click goes down. Let me know how it goes.