November 29, 2021

The Startup Thought Process

When I was out in Bellevue I did a lot of brainstorming sessions with all kinds of people. Some were employees of my company, others weren’t. Many had worked in startups most of their lives, but there were a few Microsoft transplants among us. Everybody contributed some great ideas and we had some productive things come out of those sessions, but what I found most interesting was the various people’s thought processes.

There were 2 main types of thought processes that I observed. The first group, we’ll call Microsofties (even though not all had MS experience) basically thought in terms of PowerPoint. They adapted their thoughts to fit the construct of a powerpoint presentation. They had great ideas, and they made sure their ideas fit within the scope of the current tools.

The other group, lacking experience in giant corporations did the opposite. It was clear that they adapted their software to fit their thought process. If the tool they were using didn’t fit their vision, they’d create their own tool to do it.

Both of these schools of thought have their advantages and disadvantages, but I was intrigued by the difference. Which way do you think?

About Ryan Jones

Ryan Jones is an SEO from Detroit. By day he works as a manager of SEO & Analytics at SapientNitro where his team performs SEO for Fortune500 clients. By night he's either playing hockey or attempting to take over the world with his own websites - which he would have already succeeded in doing had it not been for those meddling kids and their dog. The views expressed here have not been paid for and belong only to Ryan, not any of his employers or clients. Follow Ryan on Twitter at: @RyanJones, add him on Google+ or visit his personal website: www.RyanMJones.com