Everybody who does SEO for a living knows that it takes some hard work to build links, write relevant content, and make a useful site. It’s a full time job for some.
So what do you do if you don’t have the time to give your cite the TLC it deserves? Simple: You write a letter to the sites that rank above you and demand that they stop doing so.
Ordinarily I’d laugh my ass off at this if I hadn’t already seen it before. Sadly, my company recieved a similiar letter this summer. It was from a Ford dealer who threatened to come after us for trademark infringement for ranking above his website. The term in question was “XXXXXXXXX Ford” where XXXXXXXXX is both the name of his ford dealership, AND the city his ford dealership was located in.
So what was our site? It had a title of XXXXXXXXX Area Ford Dealers, and was simply a list of all the Ford dealers around XXXXXXXXX. The page contained their names, addresses, phone numbers, and links to their websites. It’s easy to see why it was more useful than his page and why it ranked first.
Anyway, I love these type of emails… If anybody is looking to drum up some SEO clients, I know a good place to start.