Ryan Jones Blog – dotCULT.com Ryan Jones Blogs About Internet Culture, Marketing, SEO, & Social Media

October 15, 2008

Advertising Digital TV Switch On Cable

Filed under: Main — Ryan Jones @ 12:11 pm

http://kirstincronn-mills.com/?page_id=176 Why are they showing the digital tv switchover ads on cable?

I was watching Comedy Central last night when I saw one of those ads every commercial break.

First of all, we’re not the target audience – our TVs will keep working.

Secondly, you gave a website to visit for people who need converter boxes. Something tells me that if you still get TV by antennae, you probably don’t have a computer to visit the website with.

It seems to me your target demographic would be better reached with a newspaper article or a story on the 6:00 news.

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