August 1, 2014

Top Ad Networks – Best Adsense Alternatives

Are there ad networks better than Adsense? (Updated 3/21/14)

When you’re starting a website it can be simple to just throw some Google adsense on there and forget about it. But sometimes Google’s Adsense isn’t the best option to monetize a website. If you have a different type of traffic, or heaven forbid you’ve been banned from adsense you’re going to need an alternative ad network.

I’ve been exploring various ad networks over the past few months on several of my websites. Some out of curiosity and some out of necessity. It’s a good thing too because during my ad network trial I received an email from Google telling me that NoSlang.com would no longer be allowed to show Adsense ads due to excessive profanity in the dictionary. I’m still exploring other networks that will run on that site, if you know any please list them in the comments and after I’ve tried them out I will include them here.

Use Multiple Ad Networks & Default Bids Like A Pro

Even if you’re happy with your current ad network, you can take advantage of the minimum CPM and alternate/default ad settings many networks offer to maximize your ROI. If you’re making $0.48 CPM on adsense, then put it as the default ad of of a different network and set that network’s minimum CPM to $0.50. That way, you’ll always show the more profitable ad network and maximize your earnings. I’ve been using this strategy for almost a year now, and it’s greatly increased my average CPMs on the sites that use it.
(tl;dr – I chain Lijit to casale/adsense)

Here’s my top Adsense alternative ad networks:

Note: I’ve actually used every one of these networks on my sites, and am ONLY recommending the ad networks that I’ve seen success with.

Cost per Thousand Impressions – CPM ad networks

Casale Media

I use Casale on NoSlang.com. Their banners are great and the eCPM is higher than what I was making with regular adsense ads. They do require a minimum of impressions to get in though, and it’s not a low number. This does help keep the quality of ads up. The one knock I have is that their “backup ad” format only takes URLs, NOT cut and paste JavaScript code from other networks. If they added that feature, This would be my top ad network by far.
pros: quality ads, high cpms, paypal minimum $25 payment
cons: default ad tags don’t support javascript, very selective on sites approved
Sign Up For Casale


Lijit

Lijit was recently bought by Federated Media, which is good news for their ad inventory. In addition to ads, Lijit can also provide you with demographic information about your site. I strongly suggest you try it out – you can learn a lot from the demographic information. I’ve been using Lijit on several of my websites and I love the CPM rates. I just wish they had a higher fill rate for US ads. Another great thing is that they actually serve international ads (although at much lower CPM rates.) Lijit lets you set a minimum CPM for ads if you want and will show ads from another ad network if they can’t meet your CPM. I use Lijit as the first option in my chaining strategy on several sites. I’ve also expored doing some basic IP detection and replacing some other networks with lijit for non-US users.
pros: demographics, high CPM, default ads, paypal
cons: low fill rate
Sign Up For Lijit


JuicyAds

I have a couple of sites that have foul language on them and most ad networks won’t accept sites with swear words or adult content. That’s where JuicyAds comes into play. JuicyAds is mainly for porn sites, but they have an “adult, non-porn” category which works out great for sites that don’t want porn but can’t use typical ad networks. They let you set your pricing and have lots of options. The payouts are low, but for sites with no other choice due to their content, the ads aren’t bad.
pros: Lots of ad formats, customizable price ranges, accepts adult content sites.
cons: Backfill ads needs a URL, not code.
Sign Up For JuicyAds

Pay Per Click (PPC) Networks:


Bidvertiser

Until I tried them I had never heard of Bidvertiser. Bidvertiser is unique in that they not only pay for clicks, but pay an additional bonus for conversions. They also offer a toolbar option but I hadn’t played with that. When I first started with bidvertiser the eCPM rates were unbeatable. Lately, they’ve dropped off a bit but I think that’s just due to my profanity laden site. – it can’t hurt to throw them into your rotation. Feel free to leave a comment here.
pros: good eCPM, conversion bonus, paypal with $10 minimum
cons: reporting interface could use work, 72 hour reporting delay for conversion revenue.
Sign Up For Bidvertiser


Chitika

Chitika just signed a new deal with Yahoo and I’ve seen a nice increase in ad quality since then.
pros: additional formats compatible with adsense, pays by paypal, behavioral ad options
cons: lower eCPM.
Sign Up For Chitika

Cost Per Action – CPA ad networks


Epic Direct (formerly Azoogle)

I’ve only played with one CPA ad network. Other suggestions include Commission Junction, ShareaSale, and ClickBank but I’ve never been a fan of CPA ads. If you’re a good affiliate marketer (which I’m not) then there IS potential with CPA but I just haven’t gone that route. What I like best about Epic Direct is that you get an account manager who gives you his IM and Email and will help you find offers for your site.
Sign up for Epic Direct

Web Hosting

If you’re looking for web hosting, I personally recommend HostGator. I have a dedicated server with them, and it’s treated me really well. Use Promo Code RyanJones25 for 25% off.

About Ryan Jones

Ryan Jones is an SEO from Detroit. By day he works as a manager of SEO & Analytics at SapientNitro where his team performs SEO for Fortune500 clients. By night he's either playing hockey or attempting to take over the world with his own websites - which he would have already succeeded in doing had it not been for those meddling kids and their dog. The views expressed here have not been paid for and belong only to Ryan, not any of his employers or clients. Follow Ryan on Twitter at: @RyanJones, add him on Google+ or visit his personal website: www.RyanMJones.com

Comments

  1. DigitalMary says:

    Many advertisers would rather work with one larger network then sign deals with 1000 websites. Advertisers are also starting to be very careful where their ads appear. Since Adbrite lets anyone just tke their links, there is simply no quality control and more often then not the hundreds of smaller sites drag on the CPA. Remember that many smaller less credible websites click their own links to generate more revenue for themselves. So stayclear of networks that allow anyone to take their ads…this includes MSN, Google, adbrite, chitika etc. As an advertiser stick to premium only sites like Linkedin, Adblade, Quigo or even Facebook to get the quality, targeting and volume you want.

  2. I used Altitude digital partners. They gave me a good fill rate and a good CPM.

  3. Add one more adsense alternate http://www.inadda.com/ to the list. It provides really good eCPM

  4. Proioxis Media http://proioxis.com/ pays good i am using it for last 6 months, only problem is requirement minimum of 2,500 page views per month

    Tracey

  5. Very useful post,i think adsense is best than chitika and Adbrite

  6. Thanks for listing the alternatives. I’ll try Adbrite and see how it goes.

  7. I everyone should avoid AdBrite and just let it die. They don’t pay per click but per every 1,000 views and very little. You may earn from $0.01 to $0.03 per 1,000 views and still don’t get pay because they may say that you are generating too few views. AdBrite is a scam.

  8. do they support Hindi language

  9. I personally avoid adbrite and chitika…low payouts :( I had decent luck with Infolinks. I am gonna try Lijit and personally recommend adstract as a good alternate to adsense

  10. I already use infolinks and chitika but adbrite don’t accept my site

  11. I think cost per view advertising is best option for webmaster right now, which edomz offering, works very good

  12. I now use Smaato, it is good and I think it is best…as I earn $2-$4.5/day

  13. I used Paid to Promote, minimum payout is $5 and they pay 2x per month.
    If you have higher traffic, its not possible to get more than $20…

  14. I have tried a few but I still prefer danesmedia.com, i appear to make more with them. I know they are fairly new but I earn around $18-$22 per day and I have adverage traffic. Still not as go as I earned with adsense but the closest I found so far?

  15. I am using edomz.com cost per view (pop) network, SO far working very good for me i have most of traffic from asian counties in blog, edomz.com i see they have advertiser from around the globe, so my most of traffic convert easily in revenue.

  16. Nice post.
    You should add us to the list http://www.adsgadget.com
    We’re a great Adsense alternative :)

    Thanks!

  17. Hi..I use advertising.com. Honestly speaking, I gain around $1 per day with CPM ads. I have unique visitors around 100,000 per month. Still no profit. I am running my blog since 3 months from now. Any better options for me? If you have please provide me with some. I would love to hear. My website is HealthyCeleb.com

  18. Jarrko Tainio says:

    I am Tribal user since 3 years. When Panda update came, they said me not to use ad tags of other ad network because it will affect my SEO. When i follow their advice, they running only lead campaign and stop cpm and cpc campaign, revenue also dropping even from TribalFusion. :-(

    these fellow are lying and cheating to promote only lead and sale campaign after fooling publisher. Please do not believe them. Please be careful. So many good ad networks there who are not lying & cheating fellows.

  19. Honestly, Adsense is the very best. It all depends on the amount of traffic you’re pulling in. When I started, I was lucky to make a couple of bucks a day. I’d all but given up on running ads all together. About six months later, I hit it big. I now pull in $80 a day alone on Adsense.

    Chitika was very good for me a couple of years ago. The company underwent some drastic changes, however, and I’m making nowhere near what I used to. I use to make $150 a day and now it’s less than half of that.

    A great alternative to Adsense is ContextWeb. I believe they require a certain amount of unique visitors per month to utilize their ads. They pay pretty close to what Google does, however, they don’t have near the amount of advertisers as Google.

    Vibrant Media is by far the best in-text network I’ve ever used. I often make more with them than I do Google. InfoLinks was great for the first two months and it was downhill from there.

    Bidvertiser was never a great one for me. Neither was Adbite. It really depend on your traffic and who your main audience is. That’s really what determines which adnetwork is best for your site.

  20. I have a friend using lijit network he gain fantastic earning up to $9k monthly. I think lijit is good to fill your adsense space if you got banned by them

  21. For popunder you can use http://www.popcash.net , request payment at $10 !

  22. I have tried a lot of alternatives , but Chitika and Infolinks worked fine

  23. Todd Fortez says:

    I’ve been seeing great results with http://www.madadsmedia.com. They make all of the top ad networks compete against each other for every one of your impressions.

  24. Chikita is great, but adsense isn’t as bad as it seems.

  25. what about clicksor? anybody had any luck with them?

  26. wonderful lists. casale media is really good one also chitika is high paying for good traffic :)

  27. Alexander says:

    I use cpcgalaxy.com few days and I am very pleased. Receiving more than $ 0.5 each click registered and have already received a payment from them. Highly recommend.

  28. Dont forget infolinks, they are also another good adsense alternative, as for chitika, if you dont have US traffic you cant make good money with them, I am only getting $0.01 per click for Asian traffic

  29. Hello!

    Great post – I am glad to see people are still interested in adsense alternatives! I am surprised eZanga has not made this list. Feel free to check out http://www.eZanga.com!

    All the best!

  30. You could always try Chitika! Last week Chitika announced a partnership with Yahoo! Check out the latest press release http://chitika.com/yahoo-partnership
    Happy Earning!

  31. Technorati and Sulvo X have the best rates by far…

  32. Thanks Ryan for the tips. I have read about lijit from somewhere and was searching for some fix recommendation. Now I am gonna use it.

  33. I tried using Chitika on my site, but unfortunately it did not work very well for me. At the moment I am using Mad Ads Media, which seems quite good.

  34. I have a friend using lijit network he gain fantastic earning up to $9k monthly. I think lijit is good to fill your adsense space if you got banned by them

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