October 20, 2017

Liveblogging Blueglass FL Domaining the evolving world of domains

Continuing my LiveBlog of BlueglassFL, The next session is:

Domaining – the evolving world of domains

  Domaining The Evolving World of Domain (11/02/2010) 
1:04
Starting now is the Domaining panel with Chad Folkening, Andrew Beckman, John Andrews, and Monte Cohn.
Tuesday November 2, 2010 1:04 
1:08
Moniker is giving away 2 kindles during this session to people who tweet with #blueglassfl and #monikersnap

You can also tweet “domain name already taken? Moniker.com can help. #freekindle

Tuesday November 2, 2010 1:08 
1:09
Twitter
monicawright: 

Pick me! pick me! RT @MonikerSnap: We will be giving away 2 Kindles for Twitter participation at the next session, from 1-2:15. #BlueGlassFL [via Twitter]

Tuesday November 2, 2010 1:09 monicawright
1:10
lots of people in the room own domain names. a few (myself included) own over 100, not many own over 1000
Tuesday November 2, 2010 1:10 
1:10
Exact match domains still have power.
Tuesday November 2, 2010 1:10 
1:12
Everybody knows all the good domain names are taken, but there are still tons of ways to get one.
Tuesday November 2, 2010 1:12 
1:13
196 million TLDs registered today.
Increase of 3 million over Q1

Fact: .de is the 3rd largest domain name in the world.

Tuesday November 2, 2010 1:13 
1:15
Believe it or not, direct type in is still a significant source of traffic
Tuesday November 2, 2010 1:15 
1:15
If you’re reading this, retweet my #freekindle tweet so I can win one.
Tuesday November 2, 2010 1:15 
1:16
Twitter
RyanJones: 

RT @mosquitohawk: Get “Domain name already taken?” Moniker.com can help #freeKindle [via Twitter]

Tuesday November 2, 2010 1:16 RyanJones
1:18
Is the domain available? Is it in the aftermarket? Can I contact the owner and buy it?
Tuesday November 2, 2010 1:18 
1:21
What is the importance of exact match domains? What about dashes in those domains?
Tuesday November 2, 2010 1:21 
1:24
we see exact match domains ranking all the time, so we assume they rank guaranteed. That’s not the case.

The exact match domain DOES help get you links with nice anchor text.

It also appears that exact match with no hyphen has a bonus. It’s small, but it’s there.

Tuesday November 2, 2010 1:24 
1:24
Create a new page, give it a few weeks and see how many links you get. You’ll have lots. They won’t be quality, but you’ll have links. If you have an exact match, these places will have preferable anchor text for you.
Tuesday November 2, 2010 1:24 
1:25
Exact match does give you a stronger ability to rank #1 for that phrase. I’ve seen this myself on several of my sites.
Tuesday November 2, 2010 1:25 
1:27
In general the long tail is mostly ignored when it comes to exact match domains. There could be opportunity here with the new google Local, or even google instant.
Tuesday November 2, 2010 1:27 
1:28
Domainers are currently snapping up medical marijuana domains.
Tuesday November 2, 2010 1:28 
1:29
Exact match lets us work smarter not harder. “It’s just common sense”

70% of the room owns an iphone. Irrelevant, but interesting.

Tuesday November 2, 2010 1:29 
1:30
Interesting trend. He notices that most of his i-phone.com traffic is european. Seems europeans like the – more than US users.
Tuesday November 2, 2010 1:30 
1:32
Defensive registration: register mispellings, dashes, extensions is basic. Also buy exact match of your targeted keywords so that competitors can’t.
Tuesday November 2, 2010 1:32 
1:34
Buy the .com now while it’s cheap, don’t wait until your site has value and they can charge you more. See: del.icio.us buying delicious as an example.
Tuesday November 2, 2010 1:34 
1:34
Reputation management comes into play here as well. Buy yournameSucks.com or somebody else will.
Tuesday November 2, 2010 1:34 
1:36
Twitter
SocialMichelleR: 

Locking down your brand name is a wise reputation management play @andrew_beckman #blueglassfl [via Twitter]

Tuesday November 2, 2010 1:36 SocialMichelleR
1:37
Before case law was established, you had to have an exact trademark of your name to take the domain back from somebody.
Tuesday November 2, 2010 1:37 
1:38
Learn from FedExCup – they announced the tour without buying the domain name first. Protect your assets before you announce a plan.

I did the same with http://www.nitro-nize.com Belle Tire didn’t register it.

If you don’t protect your brand, somebody in Hong Kong might register it and you’ll never be able to find them to even buy it back.

Tuesday November 2, 2010 1:38 
1:39
Apple doesn’t own iPad.com

When Microsoft launched zune, they didn’t own zune.com

Tuesday November 2, 2010 1:39 
1:39
Type your brand name 100 times and log your misspellings. Then go register those, your customers are making the same typos.
Tuesday November 2, 2010 1:39 
1:41
ask yourself “what is it you do?” Then buy the exact match domain of that answer. Even if somebody owns those domains – they’ll sell them to you.
Tuesday November 2, 2010 1:41 
1:42
Your name may be waiting for you, it just might be owned by somebody wanting to make a quick $1000 out there. He just realized you needed that domain before you did.
Tuesday November 2, 2010 1:42 
1:45
Domainers have crazy numbers about value of domains, but what they don’t have is your analytics numbers that show you how valuable those keywords are.
Tuesday November 2, 2010 1:45 
1:47
Twitter
RyanJones: 

speaking of domains, I’m selling FeedButton.com It’s even got a website and ranks well. #blueglassfl #monikersnap [via Twitter]

Tuesday November 2, 2010 1:47 RyanJones
1:51
Personal advice: Make sure your domain passes the radio test. One of the biggest problems I had with txt2day.com was having to spell it to everybody.
Tuesday November 2, 2010 1:51 
1:52
It’s safer to use an escrow service for $150 rather than get ripped off and lose $1500
Tuesday November 2, 2010 1:52 
1:54
John Andrews: It’s not just domaining, it’s business strategy.
Tuesday November 2, 2010 1:54 
1:56
Don’t bring in a broker if you don’t have to. There’s value in building personal relationships.
Tuesday November 2, 2010 1:56 
1:58
Hackers are breaking into email accounts and trying to get into domain accounts – then selling the domain. When buying, make sure you look at the history and see if it transferred legitimately first. This is a recent issue.

Using a broker or escrow service can help you here.

Tuesday November 2, 2010 1:58 
1:59
Old trend: Buy domain names, put a parking page up. PPC ads. Sadly, they don’t pay what they used to.
Tuesday November 2, 2010 1:59 
1:59
The new trend is domain name development, rapid development, and generating income from microsites. My Friend Rob Monster’s http://www.epik.com comes to mind here.
Tuesday November 2, 2010 1:59 
2:01
Sometimes it’s better to have a site with 10 targeted visitors per month than 1000 untargeted visitors.
Tuesday November 2, 2010 2:01 
2:03
Twitter
aknecht: 

Think of a domain as a piece of land. Can buy & sit on it or develop it & add lots of value #MonikerSnap #BlueGlassFL [via Twitter]

Tuesday November 2, 2010 2:03 aknecht
2:07
Domains are the new virtual real estate. I know that term has been over-used, but it’s true.

Look at vacant land. Sometimes it’s a good place to build a mall, other times the best value from a piece of land is simply to put a billboard on it.

LIkewise, not all domains perform built out. Some perform better as PPC, others perform better as sites.

Bottom line: No domains perform if there’s nothing there.

Tuesday November 2, 2010 2:07 
2:09
question: how long will exact match domains last in Google?

Answer: value won’t be lost as long as you do some basic SEO.

Tuesday November 2, 2010 2:09 
2:15
Google won’t ban you for cross linking – unless you’re just building a giant spam network. If you have content, and relevant cross links, don’t worry about Google.
Tuesday November 2, 2010 2:15 
2:16
 

 

 
 

About Ryan Jones

Ryan Jones is an SEO from Detroit. By day he works as a manager of SEO & Analytics at SapientNitro where his team performs SEO for Fortune500 clients. By night he's either playing hockey or attempting to take over the world with his own websites - which he would have already succeeded in doing had it not been for those meddling kids and their dog. The views expressed here have not been paid for and belong only to Ryan, not any of his employers or clients. Follow Ryan on Twitter at: @RyanJones, add him on Google+ or visit his personal website: www.RyanMJones.com