June 8, 2023

Gmail Tracking Numbers

I think one of the coolest features of Gmail is its ability to identify tracking numbers in emails and provide me with direct links to track my package. Here’s an example:

Amazon sent me an email with the following text:

If you notice, Amazon wants me to click the link, and login to their page to track my package. They don’t even tell me what shipper is sending it, so the tracking number is pretty useless to me.

Fortunately, Google picked up on it right away. Have a look:

This is just one of the really cool features that makes Gmail my main email client.

As a side note to E-Commerce sites. It’s important to nurture the customer relationship after the sale. Marketing may think it’s a good idea to draw them back to your website, but it’d be much more useful in this case if Amazon provided me with a direct link to track my package instead of forcing me to go through their interface. It may cut down page views, but I’ll be willing to bet it would increase brand loyalty.

About Ryan Jones

Ryan Jones is an SEO from Detroit. By day he works as a manager of SEO & Analytics at SapientNitro where his team performs SEO for Fortune500 clients. By night he's either playing hockey or attempting to take over the world with his own websites - which he would have already succeeded in doing had it not been for those meddling kids and their dog. The views expressed here have not been paid for and belong only to Ryan, not any of his employers or clients. Follow Ryan on Twitter at: @RyanJones, add him on Google+ or visit his personal website: www.RyanMJones.com