October 23, 2014

Google Plus One (+1) – a 1 minute primer

You probably know by now that Google recently announced the release of their +1 button. (pronounced Google Plus One)

Danny Sullivan has a very thorough writeup of plus one, but it can take lots of time to read. Chances are, people are asking you for the details now.

So here’s what you need to know about Google plus one, in 1 minute or less:

What is plus one? It’s a little button next to search results that when clicked tells your social network you “liked” that page. +1 is very similar to Facebook’s like button. You need to have a Google Profile set up to use it properly.

Here’s some other quick facts:

  1. You can opt in over at Google.com/experimental
  2. Yes, it will probably affect your SEO rankings AND paid search ads
  3. You can sign up to get a +1 button on your site over here
  4. For advertisers, there’s no way to opt out.
  5. +1 stats will be available in adwords and (soon) in webmaster tools

There you go. There’s the major takeaways of Google’s plus one. For more, check out Danny Sullivan’s article linked to above.

About Ryan Jones

Ryan Jones is an SEO from Detroit. By day he works as a manager of SEO & Analytics at SapientNitro where his team performs SEO for Fortune500 clients. By night he's either playing hockey or attempting to take over the world with his own websites - which he would have already succeeded in doing had it not been for those meddling kids and their dog. The views expressed here have not been paid for and belong only to Ryan, not any of his employers or clients. Follow Ryan on Twitter at: @RyanJones, add him on Google+ or visit his personal website: www.RyanMJones.com