June 8, 2023

How Many SEO Clients Are Ideal?

As many of you know, I’ve given up programming to become the head of SEO at my new company. We’re growing nicely and possibly adding 2-3 more clients. Thinking of that, how many clients is ideal for one person to manage? I’m currently doing all of the SEO and PPC for about 8 different websites. I’m fearful that by adding 3 more clients I won’t be able to give my best effort towards all of them.

Is it time for me to hire? Or do I just need to stop blogging and get back to work?

What’s your workload like? How many clients is each person responsible for? What’s the ideal number?

Any and all feedback is appreciated.

About Ryan Jones

Ryan Jones is an SEO from Detroit. By day he works as a manager of SEO & Analytics at SapientNitro where his team performs SEO for Fortune500 clients. By night he's either playing hockey or attempting to take over the world with his own websites - which he would have already succeeded in doing had it not been for those meddling kids and their dog. The views expressed here have not been paid for and belong only to Ryan, not any of his employers or clients. Follow Ryan on Twitter at: @RyanJones, add him on Google+ or visit his personal website: www.RyanMJones.com


  1. Less is more. 2 are not enough a one man company. 5 are great if they pay enough. 12 is already risky or sounds like the clients are to small in the first place.