June 8, 2023

The Spread of A Story

I wanted to blog about Google Apps Permier Edition (GAPE), but after seeing it mentioned on so many other sites, I had a better idea. Instead of talking about GAPE, let’s look at how a news story spreads across the internet.

  • Feb 18thZDnet talks about the possibility of the product
  • 10:00 pm Yesterday – Google Blogoscoped mentions the feature is coming.
  • 1:30 am – Google officially launches Google Apps Premier Edition
  • 2:00 am – First mention of it by bloggers on blogspot
  • 6:00 amRobert Scoble mentions it
  • 9:50 amSearch Engine Land carries the story
  • 10:00 amSlashdot has picked up the story
  • 11:00 amTechdirt replies with an editorial about Google Apps competing with Microsoft.
  • 11:11 amNews.com publishes their version of the story

Who’s next? Wired? Fark? Digg** Where are you guys at?

* – Some of these times are estimates based on Google News finding the story.
** – The story has made it to Digg, but only in the upcoming, and only had a handful of diggs at the time of this writing – not significant enough to count as “on digg”.

Update: As predicted, Wired chimed in with the story late at 11:52 am.

About Ryan Jones

Ryan Jones is an SEO from Detroit. By day he works as a manager of SEO & Analytics at SapientNitro where his team performs SEO for Fortune500 clients. By night he's either playing hockey or attempting to take over the world with his own websites - which he would have already succeeded in doing had it not been for those meddling kids and their dog. The views expressed here have not been paid for and belong only to Ryan, not any of his employers or clients. Follow Ryan on Twitter at: @RyanJones, add him on Google+ or visit his personal website: www.RyanMJones.com


  1. I should mention that I converted these times to Eastern time.