March 27, 2017

Why Doesn’t Google Buy Wikipedia?

How come Google hasn’t bought Wikipedia yet? Google usually buys technology over traffic (although with youtube that’s changing), and Wikipedia fits well being the first to do wiki.

Not only that, but Google heavily favors wikipedia results at the top of their own search results, and references it often. Even some internal documents and contract employee instructions reference wikipedia in some cases.

With a significant portion of their rankings based on Wikipedia, would it make sense for Google to just purchase it? Or does having it remain an independant 3rd party help Google remain unbiased* and credible?

* – some would argue that automatically ranking Wikipedia results high introduces another type of bias.

About Ryan Jones

Ryan Jones is an SEO from Detroit. By day he works as a manager of SEO & Analytics at SapientNitro where his team performs SEO for Fortune500 clients. By night he's either playing hockey or attempting to take over the world with his own websites - which he would have already succeeded in doing had it not been for those meddling kids and their dog. The views expressed here have not been paid for and belong only to Ryan, not any of his employers or clients. Follow Ryan on Twitter at: @RyanJones, add him on Google+ or visit his personal website: www.RyanMJones.com

Comments

  1. The main reason is, Wikipedia is a not-for-profit and is not for sale. The Wikipedia community is strongly against ads, so it would be tough to monetize Wikipedia in any case.

    In the past, Google has actually offered to host Wikipedia, but even that much dependency on a corporation was too much to take.

  2. woooouughhh,

    Wikipedia is definitely the hottest unclaimed stake in the internet world.

    In one sense, I want to be part of it (to make money!), but in another sense, i think it is better that it remains a nature reserve, allowing all the flowers and animals to develop without the oversight of farmers and real estate developers..