February 7, 2012

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Advertising Digital TV Switch On Cable

October 15, 2008 By

Why are they showing the digital tv switchover ads on cable?

I was watching Comedy Central last night when I saw one of those ads every commercial break.

First of all, we’re not the target audience – our TVs will keep working.

Secondly, you gave a website to visit for people who need converter boxes. Something tells me that if you still get TV by antennae, you probably don’t have a computer to visit the website with.

It seems to me your target demographic would be better reached with a newspaper article or a story on the 6:00 news.

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Ryan Jones is an SEO from Detroit. By day he works at Team Detroit doing SEO for Ford. By night he's either playing hockey or attempting to take over the world with his own websites - which he would have already succeeded in doing had it not been for those meddling kids and their dog. The views expressed here have not been paid for and belong only to Ryan, not any of his employers. Follow Ryan on Twitter at: @RyanJones, add him on Google+ or visit his personal website: www.RyanMJones.com