Advertising Digital TV Switch On Cable

October 15th, 2008

Why are they showing the digital tv switchover ads on cable?

I was watching Comedy Central last night when I saw one of those ads every commercial break.

First of all, we’re not the target audience - our TVs will keep working.

Secondly, you gave a website to visit for people who need converter boxes. Something tells me that if you still get TV by antennae, you probably don’t have a computer to visit the website with.

It seems to me your target demographic would be better reached with a newspaper article or a story on the 6:00 news.

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