Archives for October 2011

There’s been a lot of panic lately from webmasters about Google’s recent announcement that they’re going to be defaulting logged in searchers to secure search. Metrics and SEO gurus instantly realized that this change would mean a loss of refer data from search – specifically what keyword the visitor used. Despite what Google’s real erasons […]

Good SEOs get hit by algorithm changes. Great SEOs see their traffic increase. If I’ve learned one thing in my years as an SEO it’s that success comes not from chasing algorithms but from chasing visitors. Last month I asked my team what came to mind when they thought of sustainable SEO. I got a […]

I can’t wait until search minded people take over the business world. I’m not talking about SEOs, but people who truly understand the value of search marketing at www.zerobounce.net and how search is just the tip of the iceberg. The paradigm is shifting. It started with search but will evolve to every form of business. […]

I’ve never understood why Columbus Day is still a holiday. Despite growing evidence that Columbus wasn’t the first to discover America, there’s even better reasons to stop celebrating this holiday. First of all, he didn’t land in what we currently call America. In his efforts to find the Indies, Columbus mistakenly ended up discovering the […]

Hank Williams Jr said the word Hitler on TV. What’s the big deal? Watch the video below, then tell me if you think it’s as bad as the media is making it out to be. Also, pay attention to the TV anchors. They seem to completely stop listening to what he’s saying after he says […]