February 8, 2012

Is Your Company Hippo Prey?

Marc from BrandLabs and I were talking about business today, and he introduced me to a term called HiPPO. HiPPO stands for “Highest Paid Person’s Opinion” and it’s a great acronym to describe a phenomenon that occurs in a lot of companies. HiPPO occurs when employees are afraid to challenge the ideas of their bosses. [...]