May 23, 2013

Negative SEO – What Is It?

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Recently there’s been a lot of talk about Negative SEO in the community. Lots of people are afraid that they might be a target of a negative SEO campaign that forces them out of the search engines and into obscurity. There’s tons of panic in the industry and people are over-reacting at an alarming rate. [...]

Penguin Recovery Posts Are Lying To You.

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Note: I did a Google+ post on this earlier, but I wanted to go a little bit more in depth here. If you’ve read any major SEO blogs lately all you seem to read about is the so-called “penguin penalty.” Mere hours after the penguin update hit several articles titled “how to recover from the [...]

Penguins Don’t Have To Be Scary – My SMX Toronto Recap

Google penalties at work

If you missed the Big Google Kitchen Sink Panel at SMX Toronto featuring yours truly, @duraninci , @kdobell , and @aaranged you’re partially in luck – because I’m going to recap my part of the presentation here. That’s right, I’m liveblogging myself (3 days later.) If you’ve read any SEO blogs lately you’ve suddenly become [...]

New Job, New Slides, and Other Updates

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I haven’t been blogging a lot lately (here or on SEJ for that matter) because I’ve been extremely busy. In the last 90 days I’ve spent a week at SES San Diego, SMX West in San Jose, and another week in Atlanta for my actual job. Speaking of my actual job, starting this month I’m [...]

Racism and Class Discrimination are Different

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You can always tell it’s election season by the number of racism and discrimination lawsuits that start popping up in the news. It also serves as a good reminder about classism (that’s a word right?) and racism. The debate usually centers around the same 2 key issues with only the location of the debate changing. [...]

Analytics Are Everywhere

Vending Machine Analytics

Have you ever looked at something and then asked “why?” Have you ever wondered “why did somebody make that decision?” I find myself doing it all time time, increasingly I’m asking myself “I wonder what type of metrics they looked at when making that decision.” While walking down the Vegas strip Pubcon with some friends [...]

How To 301 Redirect A Website

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How do I 301 Redirect my website? I get asked this question more often than I should, so instead of constantly answering it I’ve decided to create a blog post I can point people to. But first, let’s start off with some background. Why Would I Want To Redirect A Page? There’s several valid reasons [...]

Over Thinking SEO: Inverse Document Frequency

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If you came to pubcon this week you probably noticed some very odd questions being asked at some sessions. My favorite question was when somebody asked @mattcutts for a better method of doing doorway pages. yeah, seriously! My 2nd favorite question though was also Matt’s fault. At the end of one of Alan K’necht’s sessions [...]

Liveblogging Pubcon: SEO hot trends

Going to take a stab at live blogging some sessions here. Moreso so that i can try out coveritlive. Liveblog Pubcon

What Percent Of Visitors Are Logged In To Google?

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There’s been a lot of panic lately from webmasters about Google’s recent announcement that they’re going to be defaulting logged in searchers to secure search. Metrics and SEO gurus instantly realized that this change would mean a loss of refer data from search – specifically what keyword the visitor used. Despite what Google’s real erasons [...]